Privacy Policy

We are grateful that you have chosen to be part of our community at Attryb (referred to as "Attryb", "We", "Us", or "Our"). This privacy policy explains how we collect, process, use, and disclose information collected through our website (referred to as “Website”), services, platform, and other products and/or technical applications that we offer (collectively referred to as “Services”). It also outlines your rights in relation to that information. It is important that you carefully read it. Please discontinue using our Services immediately if you disagree with any of the terms contained in this privacy statement.

We at Attryb are committed to protecting your privacy. You can contact us at anil@attryb.com if you have any questions about our privacy policies or practices regarding your personal data.

IMPORTANT HIGHLIGHTS

• We may obtain your personal information through Merchant Partners who avail of our Services. We process this personal information on their behalf and recommend you review the store’s/merchant’s privacy policy and contact them with any complaints, questions, or requests. We also obtain and control personal information about customers when they use our Services and/or Website directly.

• We collect personal information you provide directly, such as your contact information, and information collected through cookies and similar tools. We use this to provide the website, support and better understand our users and provide and improve our services.

• Anonymized information is also not considered personal information for the purposes of this notice. We may anonymize any personal information in our custody, in which case it will cease to be personal information.

WHAT INFORMATION DO WE COLLECT?

When you interact with us through the Site, Services, or a store availing our Services, we may collect Personal Information and other information from you, as further described below:

Personal Information Provided by You: We collect personal information that you voluntarily provide to us when you register on the Website, express an interest in obtaining information about us or use/interact with our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include the following:

• Names

• Email addresses

• Contact or authentication data

• Passwords

Store Owner Information: We collect information from the store owner, such as name, email address, and store ID. This information is collected through the Shopify platform and during the app installation process.

Sensitive Information: We do not process sensitive information.

Payment Information: We use a third-party payment provider to process payments. We do not collect or store personal information related to credit cards or other payment methods. The payment provider will collect, use, and disclose that information in accordance with its own privacy policy.

Information automatically collected: When you interact with Attryb through the Website or Services or with a store where our application is installed, we receive and store certain personally non-identifiable information including, but not limited to, information about your device and usage, including your IP address, browser and device characteristics, language preferences, operating system, device name, location and referring URLs. This information could also include your usage of our Website or Services. Such information, collected passively using various technologies, cannot presently be used to specifically identify you unless combined with Personal Information.

• Log and Usage Data: Our servers automatically collect log and usage data which is service-related, performance information, and diagnostic usage. This log data can include your IP address, browser type and settings, and information about how you interact with our Website or the Merchant Partners website (such as the date/time stamps associated with your usage, pages, and files viewed and searched for, and other information such as device event information, such as system activity, errors reports (sometimes called "crash dumps"), and hardware settings.

• Device Data: We may collect data about your device, such as your phone, tablet, or any other device that you use to access our Website and/or Merchant Partner. This data could include your IP address (or proxy servers), location, device application identification numbers, and browser type. It may also include information about your operating system configuration, Internet service provider and/or mobile carrier, and hardware model.

• Job Applications: We may post job openings and opportunities on our Services. If you reply to one of these postings by submitting your application, CV and/or cover letter to us, we will collect and use your information to assess your qualifications.

• Location Data: We collect information data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type of settings of the device you use to access the Website. Depending on your browser/device privacy settings, we may use GPS data or use your IP information for location information.

Cookies: In providing the Services, we may use a technology called “cookies” to access, collect, or store information. Our cookies help provide additional functionality to the Services and help us analyze the Services usage more accurately. This Policy covers the use of cookies and similar files by Attryb only and does not cover the use of cookies, flash cookies, and similar files by any third-party advertisers or websites that may be linked to the Site.

Google Ads Information: Merchant Partners may choose to integrate their Google Adwords account with our Services to allow us to help you with optimized ad suggestions and to offer a direct deployment pipeline between Attryb & Google As. Providing this data is completely voluntary and it is processed when you connect to your Google Ads account via the integrations page on your profile. Please check the Google Ads privacy policy for more information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels;

• Participation in customer surveys or contests;

• Facilitation in the delivery of our Services and to respond to your inquiries.

HOW DO WE USE YOUR INFORMATION?

Much of the personal information we process is necessary to provide our Services and meet our contractual obligations. In most other situations, we rely on our legitimate interest (which, in some countries, would be “implied consent” or a legal exception to the consent requirement, such as where the processing is to prevent fraud). We use the information we collect or receive:

• To deliver and facilitate the delivery of Services to the user. We analyze customer data to provide Merchant Partners with insights about their customers, such as their demographics, purchase history, and browsing behavior. This information can be used to improve marketing campaigns and personalize the shopping experience for customers.

• To facilitate account creation, authentication, and management. We may process your information so you can create and log in to your account, as well as keep your account in working order. We may use information that you have allowed us to collect from third parties (like Google or Facebook) for the same. Please refer to the privacy policy of the third party for information on how they handle your personal data.

• To post customer testimonials on our website which may contain their personal information. Before we post a testimonial, we will get your consent to use your name as well as the testimonial. You can get your testimonial updated or deleted by contacting us at anil@attryb.com. Please include your name, testimonial address, and contact information in the e-mail.

• Request feedback. We may use your information to request feedback and to contact you about your use of our Service.

• To protect our Services. We may use your information as part of our efforts to keep our Service safe and secure (for example, for fraud monitoring and prevention).

• To enforce our terms, conditions, and policies for business purposes, to comply with legal and regulatory requirements, or in connection with our contract.

• To send administrative information to you. We may use your personal information to send you product, service, and new feature information and/or information about changes to our terms, conditions, and policies.

• To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

• Administer prize draws and competitions. We may use your information to administer prize draws and competitions when you elect to participate in our competitions.

• Fulfil and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Website.

• To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.

WILL YOUR INFORMATION BE SHARED WITH ANYONE?

We do not sell your personal information to third parties. A "sale" would not include a situation where someone is buying all or part of our business. We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill our business obligations. We may process or share the data that we hold based on the following legal basis:

• Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.

• Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

• Agents, Consultants, and Related Third Parties: When we enter into written agreements with another company to perform certain business-related functions, we only provide them with the information that they need to perform their specific function.

• Performance of a Contract: Where we have entered a contract with you, we may process your personal information to fulfill the terms of our contract.

• Legal Obligations: Your information may be disclosed if we are required by law to do so to comply with applicable laws, governmental requests, or a judicial proceeding, court order, or legal process like a response to a court order or a subpoena (including to respond to public authorities to meet national security or law enforcement needs).

• Vital Interests: Your information may be disclosed if we feel it necessary to investigate, prevent, or act regarding possible violations of our policies, suspected fraudulent activity, situations involving potential dangers to any person or illegal activities, and as evidence in any litigation in which we are involved.

• Business Transfers: We may share your information during negotiations for any merger, sale, or financing of company assets, or acquisition of all or part of our business to another company.

HOW LONG DO WE KEEP YOUR INFORMATION?

We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

Your personal information will be kept only for the purposes stated in this privacy policy. We may not keep it for longer periods unless longer retention period is required or permitted by law (for example tax, accounting, or other legal requirements).

If we no longer have a legitimate business need for your personal data, we will either anonymize or delete it. If this is impossible (for example because your personal data has been stored in backup archives), we will securely store your personal details and prevent any further processing from occurring until deletion is possible.

HOW DO WE KEEP YOUR INFORMATION SAFE?

We aim to protect your personal information through a system of organizational and technical security measures including encrypting the storage and transmission of the same. Although we have taken all reasonable precautions to protect your personal information, there is no way to guarantee that any electronic transmission via the Internet or information storage technology will be 100% secure. Therefore, we cannot promise that hackers, cybercriminals, or other unauthorized third parties cannot breach our security and illegally access, steal, modify, or collect your data. We will make every effort to protect your personal data, but transmission of your information to or from our website is at your own risk. The Website should be accessed only in a safe environment.

DO WE COLLECT INFORMATION FROM MINORS?

We don't knowingly market to or solicit data from children under 18. You represent that you are at least 18 years old when accessing our Services. By providing information to Attryb, you represent that you are 18 years of age or older. We will immediately deactivate accounts if we discover that we have collected personal data from users under 18 years old.

Please contact anil@attryb.com if you have any information about any data we may have collected about children under 18.

WHAT ARE YOUR PRIVACY RIGHTS?

Depending on where you are located and subject to applicable laws, you may have the right to request to access, correct, or erase your personal information, object to our processing of your personal information, request the restriction of your personal information in our control or withdraw or change your consent to how we process your personal information. However, there are certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Withdrawing your consent: You have the right to withdraw consent at any point if we are relying on your consent to process personal information. This will not affect the lawfulness of the processing that occurred before your withdrawal. It will also not affect the processing of personal information that was conducted under lawful grounds other than consent.

Account Information: At any time, if you would like to review, change, or terminate your account at any time, you can log into your account settings to update your user account or use the contact information to reach us. We will delete or deactivate your account and all information in our active databases upon your request to terminate it. We may keep some information in our files to help prevent fraud, troubleshoot issues, assist with any investigations, enforce our Terms of Use, and/or comply with legal requirements.

Cookies and other similar technologies: Most Web browsers accept cookies automatically. You can choose to have your browser reject cookies or remove cookies. This could impact certain features and services on our Website if you choose to reject cookies or remove cookies.

Email Marketing: At any time, you can opt out of our marketing email list by clicking the unsubscribe button in the emails we send or by contacting the company using the details below. After that, you will be removed from our marketing email list. However, we may still contact you to communicate with you about service-related issues, such as to administer your account and respond to service requests or other non-marketing purposes. You can opt out of any other communications by using the contact information to reach us or accessing your account settings to update your preferences.

CONTROLS FOR DO-NOT-TRACK FEATURES

Many web browsers, as well as some mobile operating systems and applications, include a Do Not Track ("DNT") setting that you can use to indicate your privacy preferences and to prevent data collection and monitoring of your browsing activities online. There is no standard technology for recognizing and implementing DNT signals currently. We do not respond to DNT browser signals or any other mechanism that automatically communicates your preference not to be tracked online. We will notify you through a revised Privacy Policy if a standard for online tracking is adopted in the future that we must follow.

PRIVACY RIGHTS APPLICABLE TO USERS IN EUROPEAN ECONOMIC AREA

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right:

i. to request access and obtain a copy of your personal information,

ii. to request rectification or erasure,

iii. to restrict the processing of your personal information,

iv. if applicable, to data portability,

v. not to be subject to automated decision-making.

In certain circumstances, you may also have the right to object to the processing of your personal information.

If you reside in the European Economic Area and believe that we have unlawfully processed your personal data, you can also complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are a Swiss resident, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.

You may also be able to object to processing your personal data in certain situations. To make such a request, please send an email at anil@attryb.com. Any request will be considered and acted upon in accordance with applicable data protection laws.

DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

California Civil Code Section 1798.83 also known as "Shine The Light", allows California resident users to request information from us once a year and free of charge. This includes information about the categories of personal data (if any) that we have disclosed to third parties for direct market purposes. It also provides the names and addresses of all third parties with whom we shared personal data in the immediately preceding calendar year. If you are a California resident, you can request such information by writing to us at the below contact information.

Under the California Consumer Privacy Act (CCPA), you have the following rights:

• Know what personal data is being collected about you.

• Know whether your personal data is sold or disclosed and to whom.

• Say no to the sale of personal data.

• Access your personal data.

• Request us to delete any personal information collected.

• Not be discriminated against for exercising your privacy rights.

Verification

We will verify your identity once we receive your request for deletion of Personal Information. This is to confirm that you are the same person for whom we have information. We will ask you for information to match the information we have about you with this verification effort. We may ask you for certain information depending on what type of request you make to match with the information that we already have on file. Or we may contact you via a communication medium (e.g. phone or email) that you have provided previously. Other verification methods may be used depending on the circumstances.

Personal information will be used only to verify your identity and the authority to grant your request. We will not ask for additional information to verify your identity unless really required. However, if we are unable to verify your identity using the information we have, we will ask you for additional information. This is for verification purposes, security, or fraud prevention purposes. Once we have verified you, we will remove any additional information.

DO WE MAKE UPDATES TO THIS NOTICE?

This privacy policy may be updated from time to time. An updated "Revised date" will indicate the new version. The updated version will become effective as soon as it becomes available. We may notify you by posting a notice or directly sending you notifications if we make material changes in this privacy policy. To be aware of how we protect your data, we encourage you to regularly review this privacy policy.

HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at anil@attryb.com.

HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

You may be able to access the personal data we have about you and to make changes or deletions depending on the laws in your country. Send an email to anil@attryb.com to request a review, update, or delete your personal data. Within 30 days, we will respond to your request.